Victoria Haines


Victoria Haines heads the User Centred Design Research Group in the Loughborough Design School. She is a Senior Lecturer and holds a degree in Ergonomics, a Diploma in Professional Studies and a Professional Certificate in Management. She is a Fellow of the Institute of Ergonomics and Human Factors, a Registered European Ergonomist and a Fellow of the Higher Education Academy.

Victoria has worked extensively on projects with commercial and industrial partners as well as other academics, focusing on user-centred design and energy. She is responsible for managing a team of around 15 human factors experts, who bring user-centred design methods and expertise to the group’s research. Her research focuses on how people interact with their environment and the products and services they use, particularly in the domestic energy field. Victoria sits on the University’s Ethics Committee, having previously been a long-standing member of the University’s Ethical Approvals (Human Participants) Sub-Committee. She is a DSE assessor, Service Teaching Co-ordinator and a member of the Athena SWAN SAT team. She also represents the University as a member of the Midlands Energy Consortium Science Group.