Years Active: 2009-2014

Summary

VERD was a research project at the University of East Anglia investigating homeowners' decisions to renovate, with a particular emphasis on energy efficiency. 'VERD' stands for Value propositions for Energy efficient Renovation Decisions. The project was a collaboration between researchers from the Norwich Business School and the Tyndall Centre, and was funded by UKERC.

Further Information

Energy efficient renovations can lower energy bills, improve comfort by reducing drafts, and even increase a home’s value. So why do homeowners prefer to spend their money on a new kitchen, redecorating, or a DIY project? There are many good reasons. Some homeowners may just not be aware of the potential for efficiency improvements. Others may be put off by the costs or the hassle. Efficiency is also largely invisible. Upgrading a boiler doesn’t earn admiring approval from friends. Renovating for energy efficiency might improve domestic comfort and suggest thrift, but does it also evoke style or entertainment? Ultimately, homes say a lot about their occupants. People are different; so too are their homes.

We wanted to understand the decisions homeowners make to renovate their homes. We were interested in energy efficiency, but also in other kinds of renovation too. Here are some of the questions we were trying to answer: Why do some homeowners renovate and others never do? What initiates or triggers their decisions? How do renovations relate to the routines and identities of a household? What value propositions are attractive to homeowners deciding on renovations? We hope our research will help government design policies to encourage energy saving, and businesses offer better services to homeowners.

For further details on the VERD project including additional documents for download, please go to: www.tyndall.ac.uk/renovation-decisions.

Key Outputs